The 3P Model arranges and constructs
the way we analyse, pitch and develop startups.

Think about all the lists of questions we need to consider when dealing with our startups. Now separate them into the 3 categories: Product (or service) related questions, People (who lead the startup) questions, and Playground questions, which relate to our complete business environment.

Each one of the Ps is related to different knowledge-area and requires different type of thinking patterns, models and tools.

Sample Questions:

• What is your product (or service)?

• What problem it aims to solve? How?

• How is your product innovative or unique?

• How do you know that people like it?

• What are its main features?

• How will your product generate money?

Focal Point: internal

Disciplinary Umbrella: Product design, product development, specific product-related knowledge, UI, UX, etc.

Sample Questions:

• Who are the founders?

• The rest of the team?

• Whats are the professional background of each? Educational?

• What is their specific experience in the field?

• The team as one unit - work division, dynamics, working atmosphere, conflict resolution?

• Advisors, Investors, Mentors - What are their backgrounds and how it combines with the startups’ workflow?

Focal Point: Internal

Disciplinary Umbrella: Management studies, organisational psychology, etc.

Sample questions:

• What is your playground?

• Who is your customer? Its unique characteristics, wishes, needs?

• Who are your competitors?

• Potential allies?

• Other players in your supply chain?

• What are the current trends in your playground?

• Relevant regulation?

• Your entering-the-playground plan?

Focal Point: external

Disciplinary Umbrella: Business strategy, market analysis, sociology, marketing, communication, and more.